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Triumphant Raf : Dior’s new era begins

“The hardest thing to realize in fashion is that the future lies in the past. The second hardest thing is to forget the past.”  Cathy Horyn said in her article after Dior Haute Couture revealed. 

As I informed that Haute Couture this season is really energetic and highly anticipated. But no other show was critical anxiety than Dior which is Raf Simon’s debut show in a new house. Compare to Jil Sander, Dior is larger in every scale. It concern to LVMH as core segment of Retail business. Not only, Ready to wear collection but Dior has solid retail business expand to other categories like accessories, watch, jewelry, perfume and cosmetic.Core marketing management of Dior is establishing, sustaining and enhancing the Brand to indulge their target consumer and Fashion is an effective marketing communication tools that create big picture of brand to every consumer in all market in one shot. So, Creativity in fashion is really a thing for the house.


Raf Simons, 44 years old ,was appointed as new creative director of Dior in April 2012, succeeded from , tremondous designerJohn Galliano. From his last collection for Jil Sander, we all agreed that he really got something “Haute” but not so sure untill last Monday. His confidence in shape and volume are out of his generation. I would not like to compare with Bill Gayttyn’s works but it will point out something clear. Bill’s works are delicate and masterful in details. His works are so precious and worth every dollars. However, Raf’s debut works are confident, distinctive, pioneer. Are these all we need from leading creative designer?

Raf presented his first Haute Couture was held in a private house on the Avenue d’Iena against the decoration of  flower walls, set in five opulent rooms bedecked wall-to-ceiling with a thick canopy of flowers — a million buds in total — each in a different color; white orchids, red roses, blue delphiniums, yellow goldenrods, and for the “Christian Dior” room pink roses and mixed garden flowers in a nod to the house founder’s passion for the floral. Those environment gave “Divine femininity’s spirit” to his new version of Dior as suggested by Mr. Bernard Arnault, LVMH owner. I would not explain the each looks from his collection but I’d rather suggest you to stare delicately on high-resolution pictures and you will respect his works more and more.

Photo : Courtesy of Dior


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This entry was posted on July 3, 2012 by in Fashion and tagged , , .
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