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American’s Holiday

According to WWD, more of those ever-popular high/low designer/mass retailer collaborations are heading our way. Department store Neiman Marcus is teaming up with discount chain Target to offer limited-edition lines from a whopping 24 different designers this holiday season. The collaborators include big names like Marc Jacobs, Diane von Furstenberg, Carolina Herrera, Prabal Gurung, Jason Wu, Oscar de la Renta, Derek Lam, Band of Outsiders, Thom Browne, Tory Burch,etc.

Missoni for Target ( 2011)

After successful collaborations with high-brand designers that Target pursue their new positioning in design focus, the results was dramatically positive when lauched Missoni for Target which destroyed its website for a day ( Target’s Missoni bring down site ) Not only Target agreed with the idea, Neiman Marcus also accepted that sometime loyal clients of USD 3,000 worth of bag also clients of Target for its other assortments and they are potential to interest a new design project offering. However, they will not be worried about cannibalization because of its limited pieces strategy will tempt rich customer unlikely to enjoy a flood of shoppers and finally track back to its main luxury segment. This collaboration will cause a big stir for Holiday in term of awareness. Target will devote their advertising budget in holistic channel of media to create big buzz through out the country with its T.V. commercial, Digital Media both conservative and viral, etc.  This is what Neiman Marcus, 42 outlets, is unable to invest in normal circumstances like Target, 1,700 outlets.

Each designer contributed at least three items, and the whole collection spans everything from men’s, women’s, and children’s apparel and accessories to sporting goods, home decor, and pet accessories. Everything will be priced between $7.99 and $499.99. (Most items will be less than $60.) And when the collection goes on sale on December 1, it will be available simultaneously at both Neiman Marcus and Target, as well as on both chains’ respective Web sites.

“We gave the designers a lot of latitude,” says Target’s executive vice president of merchandising. “The collection will have far-reaching appeal. It will resonate with consumers who shop with Neiman Marcus or Target or both. It will be a diverse mix of exceptionally designed product at great values. Some of the designers chose to create things in their wheelhouse — what they do everyday. And some really wanted to do different things.” Should we start to enjoy our holiday from now?


2 comments on “American’s Holiday

  1. Donnell Peeler
    July 18, 2012

    I have recently started a site, the information you offer on this web site has helped me greatly. Thank you for all of your time & work.

  2. Delorse
    July 28, 2012

    I leave a comment each time I especially enjoy a article on a site or if I have something to contribute to the conversation. It is a result of the passion communicated in the article I browsed. And on this post American’s Holiday Fash-fanatic. I was excited enough to create a thought 🙂 I actually do have some questions for you if you do not mind. Could it be only me or do some of these remarks look as if they are coming from brain dead individuals? 😛 And, if you are posting on additional places, I would like to follow you. Would you list all of all your communal pages like your twitter feed, Facebook page or linkedin profile?

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This entry was posted on July 12, 2012 by in Fashion and tagged , , .
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