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Visionaire in Goyard trunk, reprise!

Exclusively designed Goyard trunks which worth upon request are available for exquisite collectible collection of Visionaire Magazine from first to its latest issue. It was an exclusive collaboration projects once in 2008. The designed trunk was black color while this year released trunk is in white color.

From its premiere issue in April 1991, Visionaire challenged notions of what it meant to be an art and fashion publication. The first edition was funded with $7,000 from editor Stephen Gan’s savings and printed on mix of remnant paper. From there, the editors set out to make objects that people would design and become collectible pieces. The lofty price tag for a collection of “magazines” is the result of multiple factors, including Visionaire’s increasing credibility, as well as trends in the luxury goods market, which continues to hit ever-higher price points.

Visionaire was originally conceived of as a venue for artists such as Mario Testino and Steven Meisel to publish personal work. It has since morphed something akin to a design challenge for its many contributors.

“We’ve evolved into more of a style exercise,” Visionaire editor Cecilia Dean says. “Oh, you’re a visual artist? What does that vision taste like?”

Visionaire’s contributors over its past 62 issues include a Milky Way of names from the visual arts, fashion, and music worlds. For Heaven (issue 4), designer Martin Margiela submitted 1,000 bags of white confetti. Chanel designer Karl Lagerfeld guest-curated The Emperor’s New Clothes (issue 23). Taste (issue 47) included a flavor strip titled “Adrenaline” by artist Jenny Holzer that mimicked jet fuel and metal.

Photographer Mario Testino says that Visionaire grants him “freedom to express whatever comes into” his mind. “They are beyond being a normal publication, as the possibilities are endless, whereas most publications have a fixed identity,” he says. Mr. Testino’s collaborations with Visionaire date back to June 1993; in addition to submitting photography for issues, he has guest-edited three editions.

Each issue is typically a mixed-media riff on a theme, posing an ongoing set of challenges to a skeleton crew of designers. For example, White (issue 11) began with the question: How do you publish without using ink? Answer: use a combination of Braille, embossing, varnish and paper-cut illustrations.

Not only fashion industry praise the magazine as inspiration, but also holistic media industry brand the  magazine as iconic of modern vision. A view of the age, the mirror of each era. Because it pursue various type of arts on innovative media .

Visionaire does have advertisers, but not in the traditional sense.”Companies started looking at us as an alternative way to advertise their brand without just buying advertising pages,” Ms. Dean says. Sponsors subsidize the development costs of their specific edition, which can take between nine months to three years to complete. (Visionaire would not disclose costs.).Visionaire’s individual issues are typically priced between $150 and $350.

In 1996, a copy of issue three, Erotica, was reported to have been sold in Japan for $1,000. That same year, Visionaire released the first of their sponsored issues, a fashion issue with 2,500 specially-made Louis Vuitton satchels, which sold out within two months. Two years later, the Wall Street Journal reported that issues 1–22 had been sold privately for $8,620.

According to Ms. Dean, two private sales have since suggested the going price for the entire Visionaire collection. In May 2006, issues 1–48 were sold privately through Sotheby’s for $32,000. December 2007, the entire run, from 1–53, was purchased anonymously for $65,000.

The trunks made by Goyard, a French luxury malletier. The customized steamer trunks, assembled by hand, will have shelves and insets specially designed for all  issues.Collectors will also view the designed trunk at Visionaire’s office.

Source : NYTimes

Photo: Courtesy of Visionaire


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This entry was posted on July 21, 2012 by in Arts and tagged , .
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