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Executives at Barneys knew their Holiday 2011 retail extravaganza Gaga’s Workshop would be a tough act to follow, so this year they got someone even bigger: Disney. For Holiday 2012, the store and the brand collaborated on products, window installations, a short film, and a 3D light show as part of a retail concept dubbed Electric Holiday. The full scope of the project will be unveiled on Nov. 14.
The centerpiece of the collaboration is a short film that will be screened in the windows at Barneys’ Madison Avenue flagship store in New York City. In it, Minnie Mouse realizes her dream of modeling in Paris, and ends up walking a runway dressed in Lanvin alongside model-sized versions of Goofy (in Balmain) Daisy Duck (in Dolce & Gabbana) and Mickey Mouse (in Balenciaga).
Products from the partnership marry the fashion world with the Disney experience, too. L’Wren Scott and Rag & Bone designed Mickey Mouse ears that will be sold in select Barneys stores around the holidays, and Diane von Furstenberg and Paul Smith created Mickey Mouse-shaped vinyl figurines.
Barneys CEO Mark Lee called the Disney collaboration a good fit. “The legendary characters and world created by Disney live in the active mind and memory of virtually every citizen of the world,” he said. A look at how those characters were reimagined for Electric Holiday in the gallery.
Source : Fashionologie